Wella Professionals launches the blonde haircare duo that keeps salon colour brighter for longer.
Anyone with blonde, bleached or highlighted hair knows the struggle. Just a few washes after leaving the salon, bright blonde can start to look warm, brassy and dull. Purple shampoos help, but they often leave hair feeling dry or over-toned.
Wella Professionals, the No. 1 Salon Colour Brand in the World, is changing that with the launch of Ultimate Color Blonde Shampoo and Conditioner, a new haircare duo designed to neutralise brassiness while keeping blonde hair soft, healthy and hydrated.
Created for natural blondes, highlighted hair and bleached hair alike, the range helps maintain fresh, cool-toned colour between salon appointments without compromising on condition. The result is brighter, cleaner-looking blonde hair that feels as healthy as it looks.
Unlike traditional violet shampoos, Ultimate Color Blonde has been developed to care for the hair as it tones giving brass-free blonde without the dryness.
The hero Ultimate Color Blonde Onyx Shampoo (RRP £25) combines violet pigments with activated charcoal to help remove impurities while tackling unwanted yellow and orange tones. At the same time, Glycine and Pro-Vitamin B5 work to replenish moisture and help protect the hair fibre, leaving blonde hair feeling smooth rather than stripped.
The formula also contains Metal Purifier, an advanced technology that helps remove metal build-up from the hair, one of the hidden causes of dullness and colour distortion, helping blondes stay brighter for longer.
Follow with Ultimate Color Blonde Conditioner (RRP £30), which enhances cool blonde tones while deeply conditioning hair to leave it softer, smoother and stronger, with up to 90% less breakage compared to using a non-conditioning shampoo.
The new Ultimate Color Blonde range is designed to:
- Neutralise unwanted yellow and brassy tones
- Help maintain a fresh, salon-quality blonde between appointments
- Deliver lasting moisture and shine
- Strengthen hair and reduce breakage
- Leave blonde hair feeling healthy, soft and manageable
Whether you’re platinum, highlighted, balayaged or naturally blonde, Ultimate Color Blonde helps keep colour looking freshly toned while caring for hair with every wash. Rather than choosing between a toning shampoo and a conditioning one, blondes can now have both in one routine.
Wella Professionals Ultimate Color Blonde is available from Boots, Look Fantastic, other selected retailers and Wella Salons.