OLAPLEX reshapes the rules of performance styling with Shape Set™ Hairspray, bringing professional performance and repair technology together.
OLAPLEX, the company that pioneered bond-building science and transformed how the world approaches hair repair, enters performance styling with the launch of Shape Set™ Hairspray, a damage-defying hairspray designed to reshape what consumers and professionals can expect from the category.
Shape Set™ extends OLAPLEX’s science-first approach to hair health into styling, bringing damage repair directly into the styling routine by creating a hairspray that delivers on the finished look while helping strengthen and protect the hair underneath. Powered by new Bond Set™ Technology, the brushable, buildable formula delivers 96-hour hold, 96-hour frizz control and 450°F heat protection, while strengthening hair and reducing breakage by 60% after just one use.
Developed with the needs of professional stylists at its core while addressing the stiffness, crunch and damage consumers often associate with hairspray, Shape Set™ brings professional-level performance into a flexible, touchable formula designed to become part of everyday styling.
“Most hairsprays have historically required some kind of compromise - between hold and movement, performance and touch-ability, or the finished style and the health of the hair,” said Amanda Baldwin, CEO of OLAPLEX. “Shape Set™ is about eliminating that trade-off. Damage doesn’t only happen during a chemical service; it happens in the things we do to our hair every day, including how we style it. Bringing repair technology into those everyday moments is a natural progression for OLAPLEX. With Shape Set™, we’re reshaping the rules of what hairspray can do, and it’s an important part of how we will continue to expand our approach to hair health.”
At the centre of the formula is Bond Set™ Technology, featuring an encapsulated peptide that relinks broken disulfide bonds to strengthen hair from within as it is styled. It works alongside Flexi-Hold Polymers, which create a flexible network around the hair to help set and maintain its shape without locking strands into a rigid finish. Moisture-replenishing actives and glossing agents support hydration and shine, while the formula provides heat and UV protection during and after styling.
The result is a new approach to hairspray: professional-level control and shape retention paired with OLAPLEX repair technology.
“Traditional hairspray technology is designed primarily to create a film around the hair that holds it in place,” said Lavinia Popescu, Chief Science and Innovation Officer at OLAPLEX. “With Shape Set™, we engineered two levels of performance: Bond Set™ Technology works within the hair to strengthen its internal structure, while Flexi-Hold Polymers create a flexible network around the strand that allows hair to hold its shape without becoming rigid. That combination is what allows us to deliver lasting hold with movement and touch-ability, while simultaneously addressing damage.”
Shape Set™ delivers the control and versatility professionals rely on behind the chair in a format designed to translate seamlessly into consumers’ everyday routines. Its fine, fast-drying mist can be layered for additional hold, brushed through and reshaped again and again without the traditional hairspray feel. In consumer testing, 97% agreed their hair felt touchable after use, demonstrating that high-performance hold does not have to mean stiff or crunchy hair.
“For me, great styling has never been about forcing hair into place - it’s about working with the hair and giving it the support to hold the shape you’ve created,” said Vernon François, celebrity hairstylist and OLAPLEX Global Ambassador. “That’s what excites me about Shape Set™. I can build the level of hold I need while the hair still feels like hair - touchable, flexible and full of movement. As professionals, we’ve been asking OLAPLEX for this kind of innovation for more than a decade: something that gives us serious control and performance while respecting the integrity of the hair.”
Shape Set™ debuts in the next instalment of OLAPLEX’s “Science Never Looked So Good” campaign, with Chloe Fineman reprising her role as Chief Hair Officer. Back in the OLAPLEX lab for round two, Fineman puts the brand’s new damage-defying hairspray to the test, demonstrating flexible, high-performance hold through her signature humour and OLAPLEX science.
Shape Set™ Hairspray is tested on and designed for all hair types, textures and colours. The formula is vegan, color-safe, keratin-safe and extension-safe, and helps protect hair from heat and UV exposure.
Shape Set™ Hairspray is available at Amazon, OLAPLEX.com, Sephora, Ulta, SalonCentric, Beauty Systems Group (BSG) and TikTok Shop