Nail colour icons OPI and Mars partner to launch M&M’S inspired holiday collection.
OPI joins Mars in announcing OPI x M&M’S Sweeten Your Mani, a limited-edition holiday collection inspired by M&M’S. Two icons, OPI and M&M’S are known for bringing vibrant colour and playful fun to their consumers, making this collaboration a vehicle for joyful self-expression. Sweeten your mani with a limited-edition colourful palette that features new shades in Nail Lacquer, 12 new shades in Infinite Shine, and six new shades in RapiDry.
The Classic primary colours of yellow (Too Sweet to Smudge), red (Melt in Your Mani, Red-iculously Sweet, On the Sweet List), orange (All Treat, No Trick; Jingle Bell Crunch; Melt Me Not), brown (Choco-lotta Cheer, Peanut Butter Me Up, A Bit Nutty), blue (Crack Me Up, Fa La La La Yum, Ooooey & Polished) and green (Merry Crunch-mas, Under the Tree-t, Mistle-totally Sweet) in crème and shimmer finishes are complemented by hues inspired by the classic primary colours, including gold (Feeling Mmmerry, Shiny & Bright), caramel (I Caramel For You) and coral (Smooth Sleighin).
The collection is rounded out with holiday-ready hues including luminous silver (Deck the Shells), maroon shimmer (OPI Want Them All) and deep teal (What a Tree-t). Shades of white and taupe in milky, creamy and shimmery finishes (White Choco-hot, Mmmore to Enjoy, Go-oey Get ‘Em, Candied Cutie) add classic winter whites to the palette, while pink hues including hot pink, light pink and magenta (Bite Sized Behavior, Shell-abration, Merry & Melty) offer a festive, feminine, modern alternative to traditional holiday hues.
"This collaboration with M&M’S is near to my heart,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “As a child growing up in Hungary, my sister and I waited eagerly for the care packages my aunt sent us containing M&M’S. Our mother would ration out just a few for us to eat each day, and the recollection of holding those vibrant colours in my hand as I savoured each one is a core memory. Even after moving to the United States, with seemingly endless choices, M&M’S have remained a favourite of mine.
“I love seeing these two icons - M&M’S and OPI - join together,” continues Weiss-Fischmann. “M&M’S brings personalization and personification to chocolate just as OPI does with nail colour. Culminating OPI’s 45th anniversary year with this partnership is truly the sweetest pairing I could have imagined.”
"Working on the colours for this collection was pure fun,” declares OPI Global Director of Colour Equity Jill Bartoshevich. “The palette is festive, colourful, cheerful and sweet. Nail Lacquer/GelColor hero shade Melt in Your Mani is an incredible glossy red crème and sure to be the go-to holiday red of the season. The second hero shade, Feeling Mmmerry, is a stunning gold that brings a bit of bling to the collection.
“Infinite Shine hero shade, I Caramel For You is a rich brown shimmer chocolate with a luxe finish,” adds Bartoshevich. “RapiDry hero shade, Mistle-totally Sweet is a green crème that captures M&M’S green character personality in a bottle.”
Alyona Fedorchenko, Senior Vice President and General Manager of Global M&M’S Ecosystem added: “M&M’S is about joy, colour and making those little moments more fun. This collaboration with OPI is a celebration of this and we love that it gives our fans a whole new way to wear their M&M’S fandom into the festive season. My personal favourite colour is Red-iculously sweet, and I can’t wait to see our fans enjoy this merge of colour and fun!”
Gift Sets
OPI x M&M’S Sweeten Your Mani also includes several gift-ready sets, including a 12-piece mini pack with all 12 limited-edition holiday Nail Lacquer shades, a 6-piece mini pack with six limited-edition holiday Nail Lacquer shades, and a 4-piece mini pack with two limited-edition holiday Nail Lacquer shades and two classic hues: Bubble Bath and Big Apple Red.
OPI x M&M’S Sweeten Your Mani Nail Lacquer shades (£16.60 / €20.20) and Infinite Shine colours (£19.10 / €23.10) are available at OPI.com, John Lewis, Amazon and trusted retailers. RapiDry colours (£9) are available at OPI.com, Amazon and Boots UK.