OLAPLEX redefines Curl Care with Bond Shaper™ Technology - a multidimensional breakthrough for instant strength, infinite definition and lasting hydration.
OLAPLEX Holdings Inc. (“OLAPLEX”), the pioneer of bond-building technology and creators of the #1 salon shampoo and conditioner, today announces the expansion of its category-defining wash care franchise with the launch of No.4 CURL Bond Shaper Hydrating Curl Shampoo and No.5 CURL Bond Shaper Hydrating Curl Conditioner.
Powered by patented 3D Bond Shaper Technology, this high-performance system delivers a foundational shift in wash care - providing instantly stronger, more defined, and hydrated curls for up to seven days in a single use.
Coils, curls and waves are structurally unique - featuring more bonds and bends, making them naturally more prone to moisture loss and breakage. For too long, the curl consumer has been forced to piece together fragmented, “one-dimensional” routines to achieve the balance of strength and hydration their hair demands. OLAPLEX delivers a multidimensional system that repairs hair at the molecular level - from cortex to cuticle - to provide a single, high-performance solution that replaces the need for layered routines.
“OLAPLEX has always led with the science of the bond, and now we are translating that proven expertise into an exclusive new scientific innovation specifically engineered for the unique architecture of curls, coils and waves,” says Amanda Baldwin, CEO of OLAPLEX. “Our 3D Bond Shaper Technology represents a new approach to curl care - using a proprietary molecule to impact both structural damage repair and the individual, unique shape of every curl pattern. We are moving beyond the traditional ‘one-size-fits-all’ wash to giving this consumer something they haven’t historically had: real, science-backed performance at the foundation of their routine.”
A New Standard for Curl Care
Powered by patented 3D Bond Shaper Technology, the system rebuilds disulfide bonds from six points in multiple directions to repair, strengthen and define the hair’s natural pattern. This is supported by Hydra-Define Technology, a positively charged hyaluronic acid complex that seals the cuticle to lock in hydration and block frizz-causing humidity.
No.4CURL Bond Shaper Hydrating Curl Shampoo: A silky crème-gel formula that creates a hydrating, non-stripping lather with high slip. Infused with refreshing mint to invigorate the scalp, it removes buildup while maintaining the hair’s structural integrity and helping to prevent tangles.
No.5CURL Bond Shaper Hydrating Curl Conditioner: A luxe, butter-soft cream that delivers intense hydration and instant detangling. Features a natural silicone alternative derived from squalene-rich olive oil, providing enhanced slip and protection without the weight of traditional silicones.
Clinically Proven Transformation
True to the OLAPLEX standard of hair health, the system is designed without compromise and clinically proven to:
- Reduce breakage and protect length
- Define curl pattern
- Instantly hydrate curls for up to 7 days
- Deliver 50% less frizz, even in high humidity
- Achieve 96% agreement that hair is easier to detangle
The formulas are free of protein, silicones, phthalates, phosphates and parabens. They are stylist and dermatologist-tested, trichologist-approved, vegan, colour-safe, and suitable for chemically treated hair. Tested across the full spectrum of coils, curls and waves.
“The real difference in hair health comes from matching the specific biological needs of a hair type to a precise cleansing and conditioning balance,” says Lavinia Popescu, Chief Science and Innovation Officer at OLAPLEX. “As we continue to evolve our wash care portfolio, we recognize that coils, curls, and waves require a unique equilibrium; they often need a more effective cleanse to manage buildup yet demand just as much moisture to maintain their structural integrity. By engineering this exact ratio, we’ve created a molecular foundation that optimizes the curl pattern from the very first step, making every style that follows more predictable and transformative.”
A Foundation That Changes the Entire Routine
By repairing hair during the wash phase, the system reduces the need for excessive styling products and manipulation - making curls easier to manage, style and maintain throughout the week.
“As a stylist, I’ve seen firsthand how much time and effort clients put into managing their curls - and how inconsistent the results can be,” says Naeemah LaFond, OLAPLEX Global Brand Ambassador. “What’s different here is that the work is happening in the wash. When you repair and hydrate the hair at the molecular level in the shower, everything that follows becomes easier - less effort, better results, and more consistency. Hair feels stronger, more hydrated, and easier to detangle before you even reach for a styling product. That changes everything - for both the stylist and the client.”
Available exclusively at Ulta Beauty, professional retailers, and Olaplex.com, No.4CURL and No.5CURL are the latest advancements in the Bond Shaper Collection. This range of proprietary innovations - including the professional Bond Shaper Curl Rebuilding Treatment and No.10CURL Defining Gel - delivers a unified, science-led strategy to repair and redefine the unique molecular architecture of natural curls.