Celebrating the brands leading with purpose and driving positive change for people and planet.
Country & Town House, the world’s first glossy B Corp Certified magazine, today opens entries for The Future Icons Awards 2027.
These awards are a true celebration of the brands making a genuine contribution to a just, more equitable, and more sustainable world. The awards recognise progress made with commitment, clarity and courage. Whether a brand is taking its first meaningful steps or pioneering an entirely new way of doing business, the Future Icons Awards exist to celebrate those businesses and amplify their voices to the audiences that matter. Created in partnership with expert sustainability consultants Cyd Connects, and proudly sponsored by Polestar, the awards span six categories: Fashion & Accessories, Jewellery & Watches, Beauty & Wellness, Home & Lifestyle, Travel and Cross Industry. The awards ceremony will be held in London in late 2026.
“We believe that true luxury and ethical responsibility are kindred. Sustainable choices are not about sacrifices, they are hopeful acts of change, creativity and connection. The Future Icons Awards exist to honour the brands that are proving exactly that.” - Lucy Cleland, Editorial Director & Founder, Country & Town House
Who are the awards for?
Every brand pouring as much soul into their impact as into everything they create. Brands that lead with optimism and inspire collective action. Brands that operate with transparency, communicate with honesty, and demonstrate that business truly can be a force for good. No matter how big or small, every brand that shares this commitment has a place in the Future Icons community. We hold ourselves to the highest standards of rigour and integrity in our judging, so that a Future Icons Award means something real: a curated, credible mark of genuine difference.
How to Enter
- Entry fee: £150 per entry (Start-up and small business rate: £75 per entry for brands with an annual turnover under £1 million)
- Entries open: 7 May 2026.
- Enter at: https://futureiconsawards.com
What do Winners Receive?
Winning a Future Icons Award opens a door to a community of changemakers. All winners receive a comprehensive package of recognition, community and support:
- A beautiful award trophy and an invitation to the celebration event
- Featured editorial coverage in Country & Town House media
- Amplification across Country & Town House social media channels
- A digital awards branding package for use across the winner’s own channels
- Membership of the Future Icons community, a network of like-minded brands
- Ongoing networking events and collective action opportunities
- Plus, the opportunity to place your brand in front of our expert panel of judges - sustainability trailblazers, creative leaders and industry experts
The 2027 judging panel includes respected voices from across fashion, interiors, travel, jewellery and sustainable business, including Fleur Britten, Juliet Kinsman, Monica Vinader, Shailja Dubé of the British Fashion Council, Carole Annett and Diana Verde Nieto - making Future Icons a uniquely respected platform for visibility, credibility and connection within the responsible luxury space.
"To be recognised with such a highly regarded accolade has been incredible. We have had wonderful partnership opportunities as a direct result, and it has been instrumental in taking NYITA’s profile to the next level. We are immensely grateful.” - Rebecca Jaquest, Founder NYITA, Future Icon 2026 winner - Responsible Fragrance
Awards Categories
- Fashion & Accessories: Responsible Fashion Innovation, Responsible Womenswear Brand, Responsible Menswear Brand, Responsible Fashion Service (repair, rental, upcycling, resale, cleaning), Responsible Accessories Brand, Responsible Footwear Brand, Responsible Activewear or Outdoor Brand, Responsible Lingerie, Loungewear or Sleepwear
- Beauty, Health & Wellness: Responsible Beauty Innovation, Responsible Skincare Brand, Responsible Make-up Brand, Responsible Haircare Brand, Responsible Personal Care Brand, Responsible Fragrance Brand, Responsible Baby & Children's Skin or Personal Care Brand, Responsible Supplements Brand, Responsible Beauty Spa, Salon, Clinic or other service
- Travel: Responsible Adventure Holiday, Responsible Safari Experience, Responsible Travel Experience, Responsible Holiday Rental (villa & home rentals), Best Travel Conservation, Environmental or Biodiversity Initiative, Responsible Tour Operator, Responsible International Hotel or Resort, Responsible Family Resort, Responsible UK Hotel or Resort, Responsible Nature Escapes (lodges, cabins, glamping, camping), Responsible Wellness Destination
- Cross Industry Awards: Female Founder of the Year, Best Sustainable Innovation (Tech, Service or Product), Responsible Supplier, Responsible Retailer, Sustainability Leader of the Year, Best Community, Inclusion or Charity Initiative, Best Sustainable Start-up (last 24 months)
- Jewellery & Watches: Responsible Jewellery Brand, Responsible Watch Brand
- Home & Lifestyle: Responsible Food Brand, Responsible Property Developer, Responsible Alcoholic Drinks Brand, Responsible Non-Alcoholic Drinks Brand, Responsible Wine Brand, Responsible Interiors Brand, Responsible Cleaning & Household Essentials