E-10 Hair Lightener, the new generation of high-performance lightening…
The E-10 Lightening System from British brand Electric London is designed for professional colourists who want to achieve beautiful, clean blondes as well as maintain the condition, strength and integrity of the hair.
E-10 brings together high-performance lifting power and advanced haircare technology, giving colourists the confidence to push creative boundaries without sacrificing hair condition.
Delivering up to 10 levels of lift, E-10 is a professional blue lightening powder that combines a low-ammonia formulation with a bond-repairing plex, hydrolysed keratin and a carefully selected combination of amino acids and sugars to promote the adhesion of water molecules to hair, maintaining health and hydration.
At the heart of E-10 is an innovative combination of three key ingredients, each selected for their role in maintaining hair condition during the lightening process.
- Hydrolysed Keratin: Valued for its restructuring and conditioning properties, it’s particularly beneficial for fine, brittle or fragile hair, helping support the hair fibre and improve its feel, making it an important addition to a high-performance lightening formulation.
- Amino Acids: Working in synergy with the sugar complex, they help support moisture retention and contribute to hair that feels softer and more manageable following the lightening service.
- Polyamin Sugar Condensate: This works alongside amino acids and sugars to promote the adhesion of water molecules to the hair, helping to maintain hydration throughout the lightening process. It also contributes to the formation of a protective film around the hair fibre, helping to shield it from potentially aggressive chemical agents.
To complement the E-10 Lightening Powder, the E-10 Low & Slow Oxidant Emulsion is designed to create optimum results. The system uses a straightforward 1:2 mixing ratio, combining one part E-10 Lightening Powder with two parts oxidant emulsion to create a smooth, consistent paste.
The E-10 Advantage
- Up to 10 levels of lift: High-performance lightening power for professional blonde transformations.
- Low-ammonia formulation: Designed to combine effective lifting performance without scarifying hair condition.
- Integrated bond-repairing plex: Technology developed to support the hair during the lightening process.
- Hydrolysed keratin: Helps condition and support the hair fibre, particularly fine, brittle and fragile hair.
- Polyamin Sugar Condensate: Helps maintain hydration and forms a protective film around the hair.
- Amino acid technology: Supports moisture retention and contributes to softness and manageability.
- E-10 Low & Slow Oxidant Emulsion: A complementary developer system designed for optimum lightening results.
- No additional heat required: Professional lightening performance without the need for external heat.
For more information head to electric-hair.com.