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Beauty Works Launch New Generation of Straighteners

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Beauty Works have launched their latest straightening tools with some serious upgrades...

Beauty Works introduces its latest straightening tools: the upgraded Beauty Works Straightener and new Beauty Works Wide Plate Straightener, designed to smooth, shine and style both natural hair and Beauty Works extensions.

Both tools combine tourmaline coated ceramic plates with intelligent heat technology for even heat distribution and a smooth glide. Adjustable digital temperature settings from 80°C to 220°C allow users to tailor the heat to their hair type and styling needs, helping to minimise unnecessary heat exposure.

Advanced Ionic Technology releases negative ions to help smooth the hair cuticle, reduce static and flyaways, and retain moisture during styling, leaving hair with a sleek, polished finish.

The launch also welcomes Olivia Attwood as Beauty Works’ new ambassador, fronting the campaign for its latest straightener collection. Already a wearer of the brand’s extensions, Olivia pairs 24-inch Invisitip Nanobonds in Barley Blonde and Honey Blonde with the new straighteners to create her signature sleek, glossy lengths.

The upgraded Beauty Works Straightener

Designed for versatile everyday styling, the upgraded Beauty Works Straightener creates everything from sleek, straight lengths to soft waves and curls. Tourmaline coated ceramic plates and consistent heat help deliver smoother, shinier styles, while adjustable temperature settings offer control when styling natural hair or Beauty Works extensions.

The new Beauty Works Wide Plate Straightener

The new Wide Plate Straightener features wider tourmaline coated ceramic plates that cover more hair with every pass, making it ideal for longer, thicker hair. Combining the same adjustable temperature settings and Advanced Ionic Technology as the everyday Straightener, it offers a wider styling surface for smoothing lengths and creating soft waves and curls.

Both tools come with a heat-resistant bag, heat-resistant mat and user manual. Both are priced at £89 RRP and available at beautyworksonline.com.