The one-day experience brought together leading industry names, live transformations and expert education for the next era of professional hair extensions.
Beauty Works has hosted its first ever Beauty Works Live, an exclusive one-day event designed to bring the future of hair extensions to life.
Created for stylists, salon professionals and the Beauty Works community, the event offered guests a front row seat to the latest innovations in extensions, colour, styling and social led transformations. Across a series of insightful three-hour sessions, attendees experienced live demonstrations, expert education, celebrity styling insight and practical business advice from some of the most influential names in hair.
More than a live education event, Beauty Works Live was an immersive brand experience, combining technical expertise with creative inspiration, product discovery and real world insight into how stylists can elevate their services, grow their profile and deliver flawless results for clients.
The line up featured Beauty Works Education Ambassador Kyle Castile, owner of The House of Castellis, Head of Hairdressing Education and founder of KAC Academy. Recognised for his expertise in complex colour correction and extension-led transformations, Kyle shared insight into using tape extensions to increase salon revenue, alongside the techniques behind social media-ready viral hair transformations.
Celebrity hairstylist Pete Burkill took to the stage to share his perspective on creating signature celebrity looks and building a global brand. Known for his fashion forward detail and editorial vision, Pete has worked with names including The Beckhams, Millie Bobby Brown, Anna Kendrick and Kim Kardashian for her global SKIMS campaign. His session explored high calibre styling for red carpet, campaign and editorial moments, with a focus on creating polished, statement making hair, creating a major transformation on his model from a bob to super long length.
Harold Casey, one of the UK’s most sought after hairstylists, shared his expertise in creating elite extension styles for celebrity clients. With a client list including Sofia Richie, Michelle Keegan, Salma Hayek, Maya Jama, Rochelle Humes and Olivia Attwood, Harold is known for refined, fashion led hair that elevates a client’s image across red carpet, editorial and brand work.
Beauty Works Education Ambassadors Beckie and Sienna, also known as the Blonde Duo, brought their signature cool girl styling and modern it girl aesthetic to the Beauty Works Live stage. Best friends and long-time collaborators, they have built a reputation for effortlessly glamorous, lived in blonde hair and are known for their accredited tape extension masterclasses. Their session offered practical insight into growing a brand, building a social presence, attracting loyal clients and standing out in a competitive industry.
The event also included a Business Spotlight with Kyle Castile and Dina Demetriou, followed by a panel discussion hosted by Dina with all guest speakers. The discussion gave attendees the opportunity to hear firsthand insight from the experts shaping the professional extension industry, covering everything from client transformations and content creation to brand building, education and commercial growth.
“Beauty Works Live was created to inspire, educate and connect our professional community,” says Dina Demetriou, Beauty Works Education Manager, “Bringing together such an incredible line up of artists and educators allowed us to showcase the power of extensions from every angle, from technical application and styling to business growth and social media impact. It was a proud moment for the brand and an exciting step forward for Beauty Works education.”