Beauty Works announces the expansion of its global ambassador collective…
Beauty Works, the leading hair extensions and professional styling brand, announces the expansion of its global ambassador collective, bringing together some of the industry’s most respected names across salon, session, celebrity and education led hairdressing.
Joining the Beauty Works ambassador team are Edward James, Harold Casey, Pete Burkill and Sarrah Hamid, who will work alongside current global ambassadors Jack Luckhurst and James Lear to support the brand’s ongoing commitment to professional education, product innovation and salon growth.
Each ambassador brings a distinct area of expertise, from red carpet styling and editorial hair to luxury salon transformation, colour correction, extension education and client confidence:
Ed James, founder of award-winning London salon group Edward James London, is known for refined, luxury transformations and his precision led approach to colour matching, placement and natural looking extensions. For Ed, the partnership reflects a shared focus on raising standards within the professional industry.
“For me, this partnership is about being at the forefront of what is possible with hair,” says Edward. “Beauty Works are leading the way in extension technology, quality and innovation, and that allows me to deliver the very best results for both my clients and my team.”
Harold Casey, one of the UK’s most sought-after celebrity hairstylists, has built a reputation for polished, fashion led hair for global talent and beauty brands. Working across red carpet, editorial and campaign styling, Harold will bring his creative perspective to the Beauty Works trade community and product development.
“I’m so happy to be joining the Beauty Works family,” says Harold. “This is a brand that consistently delivers exceptional quality hair, with a shade range that genuinely caters to every client that sits in my chair. What really excites me is the opportunity to showcase my personal style of hairdressing and work with Beauty Works on new product development.”
Pete Burkill joins the collective with a strong focus on education, technical skill and practical salon support. Known for his expertise in natural, wearable extension results, Pete will help stylists build confidence with methods including clip-ins and tapes.
“For me this partnership is really exciting because it brings together two things I care deeply about, which are beautiful hair and education,” says Pete. “Beauty Works has built an incredible reputation for quality extensions and being able to represent a brand that so many stylists trust and work with every day feels really special.”
Sarrah Hamid, celebrity hairstylist working between London and Dubai, brings a signature polished glam aesthetic to the ambassador team and is known for modern waves, high shine finishes and seamless extension work.
“This partnership means a lot to me because I’ve used Beauty Works throughout my career, so to now be representing the brand feels like a really natural and exciting next step,” says Sarrah. “For me, it always comes down to quality and consistency. My clients expect the best, and I know I can rely on Beauty Works for that.”
The new ambassadors join Beauty Works’ existing global ambassador team, including Jack Luckhurst and James Lear.
Jack Luckhurst, renowned celebrity stylist has worked closely with Beauty Works since 2018 across campaigns, styling and product development.
“After working with Beauty Works for six years, I’m so excited to be a Beauty Works global ambassador, it’s super organic and the time just feels right,” says Jack. “Beauty Works has been my go-to brand for hair extensions over the years due to their unlimited number of shades and the quality has never let me down.”
James Lear, a leading hairdresser, stylist and salon owner, is recognised for his colour corrections, trend led transformations and extension makeovers. Through his role, James will continue to share salon focused techniques, tips and education with Beauty Works’ global professional community.
“After using Beauty Works for the past eight years I am so excited to officially be part of the Beauty Works family and share my opinions, techniques, tips and tricks with the worldwide Beauty Works community,” says James.
Together, the Beauty Works global ambassadors will support the brand across education, content, product insight, events and professional community building, helping stylists unlock the full potential of extensions for both creative transformation and salon business growth.