There is a growing conversation around menopause and collagen, particularly the role collagen can play in supporting women through some of the visible and emotional midlife changes.
While declining oestrogen levels are widely associated with menopause, there’s another major shift happening beneath the surface: collagen production also drops significantly, accelerating around age 50. Together, these changes can contribute to drier, less elastic skin, brittle nails, thinning hair and a loss of overall skin resilience and vitality.
This is where Absolute Collagen comes in. Co-Founded by Maxine Laceby at the age of 50 following her own menopause journey, the brand was created to help women feel empowered through change rather than defined by it, as Maxine explains:
“If my body was going to change, then I wanted to take ownership of what that change looked like. It was time to step into my own skin; it was time for me – time for Maxine.”
Absolute Collagen’s marine collagen supplements are designed to support women through these hormonal shifts, helping to improve skin elasticity, hydration and firmness during menopause. In a 12-week clinical study involving 130 participants, 100% saw an improvement in fine lines, wrinkles and skin evenness.
Alongside skin concerns, menopause can also have a major impact on hair health. Hormonal fluctuations often lead to thinning, dullness and excessive shedding, with low ferritin levels playing a key role.
Eva Proudman, Absolute Collagen’s Resident Trichologist, explains: “Perimenopause can cause our menstrual cycles to fluctuate, leading to heavier and more frequent periods. This leads to a loss of serum ferritin – also known as the iron in our bodies. Studies have found that low levels of ferritin lead to superfluous hair shedding, or telogen effluvium.”
Absolute Collagen contains lysine, an amino acid that helps support iron absorption, while collagen-derived amino acids help support the formation of proteins within the body, promoting stronger, smoother and more resilient hair.
Tapping into the growing demand for holistic, inside-out beauty routines, the brand has also expanded into collagen-focused haircare with a dedicated shampoo and conditioner designed to support healthier-looking hair during periods of hormonal change.
With menopause finally becoming a more open and honest conversation across beauty and wellness, Absolute Collagen is helping lead the shift, positioning collagen not as a vanity supplement, but as part of a broader approach to supporting confidence, resilience and wellbeing during midlife.
Absolute Collagen supplements are available from £27.99, with the shampoo and conditioner starting from £15 at absoluteCollagen.com.