Expert insurance for hair and beauty professionals, Salon Gold rebrands.
Salon Gold has revealed a new look designed to reinforce its commitment to supporting professionals at every stage of their career, with a refreshed logo and user-friendly website. The refined visual identity positions Salon Gold alongside established insurance brands, while remaining genuinely specialist.
Salon Gold is the UK’s leading expert insurer for professionals working in the hair and beauty industries; these SME businesses and individuals are a vital part of the UK economic landscape, offering a human-led experience that harnesses new technology creating localised, professional employment that’s a key part of city, high street and community regeneration.
As an established expert in this space, Salon Gold provides insurance solutions for a complex and continually evolving sector, protecting business owners, their staff and their customers. Owned by Henry Seymour & Co, Salon Gold is backed by significant digital investment following the Jensten acquisition (2024) and Jensten’s acquisition by Bain Capital and is now part of Jensten Group Limited and partnered with Hiscox Insurance.
Formed over 40 years ago, the company began by offering insurance to businesses under the brokerage name, Henry Seymour & Co, but evolved to take a more specialist approach to meet the needs of the hair and beauty industry that were overlooked by conventional business insurance companies. Policies suit all budgets, with a typical Salon Gold hair and beauty policy starting at less than £50 per year, which provides public liability and treatment risk cover as standard. Salon Gold’s standard Salon Insurance package is incredibly comprehensive and includes 24 hour legal and crisis helplines, which cover everything from legal disputes to employees walking with your client list, and a counselling helpline for salon owners or any member of their team to access mental health support. Customers who need additional coverage, such as insurance for specific, technical services, can build the policy that suits them.
Dean Laming, MD at Salon Gold, said: “The Salon Gold rebrand reflects how the business has evolved into a more confident, modern and professional specialist insurer, and better represents Salon Gold’s strong connection with the hair, beauty, holistic and fitness community. We wanted to align the brand with its growing scale, digital maturity and specialist focus, which builds on Salon Gold’s long-standing digital-first model, with a fully online, 24/7 end-to-end customer experience.
“Our goal for 2026 is to strengthen trust, credibility and recognition within the professional beauty and wellness sectors, and to support continued growth by attracting more self-employed professionals and salon businesses. We want to clearly communicate Salon Gold’s value-led approach: specialist cover, tailored protection and meaningful added benefits. With the current financial climate presenting certain challenges for SMEs and the hair industry in particular, we believe insurance should be made easy and should represent good value whilst being tailored to the specific needs of the sector.”
Salon Gold was founded with one clear vision; to help salons and freelance businesses achieve and protect their dreams. Salon Gold provides customers with comprehensive, no-fuss insurance, that enriches both their lives and their business. The hassle-free insurance experience via an easy-to-use online platform includes policies with some of the widest covers available in the market, which can be tailored to individual requirements. Customers are further supported by Salon Gold’s experienced staff, many of whom are former hairdressers themselves, with in depth knowledge of the hair and beauty industry and who are available by multiple methods of contact, including a friendly, knowledgeable voice on the phone when required.
Additionally, Salon Gold offers a free business resource for all customers, including a team of ‘Superstars’ – industry experts that customers can contact for specific advice.
Discover more at salongold.co.uk.