The collagen conversation starter: GLOWWA helps salons skip the hard sell with its clinically proven wellbeing supplement.
Taking the conversation beyond the chair, GLOWWA is supporting salons to create a retail opportunity that combines education, connection and ongoing client support, without the hard sell.
Responding to growing consumer interest in the benefits of collagen supplements, GLOWWA is helping salons strengthen customer relationships by offering a retail product that can naturally become part of the conversation around hair health and overall wellbeing.
GLOWWA Collagen is designed to make daily collagen supplementation as simple as possible. The clear, flavourless powder formula provides 10g of highly bioavailable bovine collagen peptides per serving, can be added to almost anything from water, squash, tea and coffee to smoothies and hot chocolate, or even food such as overnight oats and yoghurt.
GLOWWA stockist Sharon Hilton, owner of Hilton’s Hair & Beauty in Paisley, says: “Clients are already curious about collagen, and this makes GLOWWA an easy sell. It’s not like when you’re having to retail an electrical, and you feel like you’ve really got to push it.
“It feels so natural and forms part of the conversation we are already having about their hair and overall health. The product presents an opportunity to connect, and that builds trust between you and the client.”
Sharon believes the key is taking the product out of the traditional retail environment and making it part of the salon experience. She regularly offers clients GLOWWA Collagen in their tea or coffee, allowing them to try it for themselves while opening a wider conversation about lifestyle and wellbeing.
For the stylist, that simplicity creates an education moment rather than a sales pitch. It also gives salons a way to remain part of the client’s hair journey between appointments, extending the relationship beyond the chair with a product that supports their wider beauty routine. Sharon has seen this translate into repeat purchases, with clients returning for more collagen rather than simply trying it once.
She adds: “People aren’t just trying it for a month - they’re coming back. Some clients fall behind with it and can actually feel and see a difference when they stop taking it. Then they come back in to pick up more.”
The patented GLOWWA collagen is packed with ultra-fine, bioavailable collagen peptides (three times smaller than any others on the market), which are easily digested, rapidly absorbed and immediately available in the bloodstream, helping to stimulate natural collagen production and deliver visible benefits to skin and hair health in as little as 30 days.
With continued use, clinical trial results also demonstrate a 28% increase in skin hydration, 13% improvement in hair strength and 24% increase in skin elasticity within 90 days.*
Stylists can help clients recognise signs that may indicate they could benefit from supporting their collagen intake, including thinning and weak hair, wrinkles and fine lines, loss of skin firmness and joint stiffness, as well as slower wound healing and a weakened gut lining.
GLOWWA Collagen’s clinically proven benefits include:
- Reduces fine lines and wrinkles for a smoother, more youthful appearance
- Increases skin hydration, elasticity and density
- Improves hair health, strength and structure
- Slows age related hair loss
- Supports digestive health
- Supports joint health and muscle recovery
- Improves REM sleep
Designed to support beauty and wellbeing from the inside out, GLOWWA Collagen contains highly bioavailable bovine collagen peptides that support the body’s natural collagen production. As collagen provides structural support to the hair, skin, nails, joints and gut lining, consistent supplementation can help support stronger hair, improved skin hydration and elasticity, as well as joint and gut health.
Sharon herself is equally enthusiastic about the product, already a huge advocate of GLOWWA Collagen Creamer, she has now incorporated the new clear, flavourless Collagen into her daily routine. She says she has noticed a difference in the appearance of her skin and her energy levels since taking it. For Sharon, that personal experience is important because it makes the product something she can genuinely recommend to clients.
It is this authenticity that sits at the heart of GLOWWA’s salon approach. Exclusively stocked in salons and clinics, the brand is giving professionals a retail opportunity that feels like a natural extension of the service they already provide, adding value to the appointment and giving clients something they can continue to use between visits.
For salons looking to take a more holistic approach to the client experience, perhaps the most valuable thing about collagen isn't simply what is on the shelf, but the conversation it can start.
GLOWWA is exclusively stocked within salons and clinics, GLOWWA Collagen RRP starts from £34.99. To find out more, visit glowwa.com.
Ready to become a GLOWWA certified stylist? Discover GLOWWA’s approved Hair Nutrition education here: GLOWWA Education.
*Asserin, J., Lati, E., Shioya, T. & Prawitt, J. (2015). The effect of oral collagen peptide supplementation on skin moisture and the dermal collagen network: evidence from an ex vivo model and randomized, placebo-controlled clinical trials. Journal of Cosmetic Dermatology, 14, 291–301.