Christmas is known to be a peak time for a salon, as they juggle busy schedules whilst managing client expectations.
Roku Salon and Head Spa’s founder, Robbie Bruce has shared his expert advice on how to best manage this busy time and make the most of opportunities so that the salon continues to run successfully.
Clients will come to us to have a moment of peace away from their own busy lives. Remember to not let the chaos show within the appointment and keep the client experience as smooth and relaxing as possible. Our Green Room offers a tranquil environment where our clients can truly switch off and relax with our treatment, which includes a deep cleanse and scalp massage.
Christmas is busy not just for clients, but also other businesses who have various functions. Our space is also available to hire for various relevant industry events, including classes, product demonstrations and training sessions. This is a good way of making the most of the space we have so that we can really take advantage of this busy time of year. We pre plan our schedules to utilise the space as much as possible.
Another way to make the most of the Christmas season is from additional offerings, such as gift cards. Our gift cards are popular at this time of year, since those visiting the salon are often in the thick of purchasing Christmas gifts, so this can spark the idea for them to treat a loved one to a treatment at our salon.
There is always a risk of team members experiencing burnout, with back-to-back schedules. Remember to keep a constant stream of communication to ensure they are feeling supported. It’s important for the full team to feel they can lean on one another during busy moments, and this will keep the team tight-knit and motivated.
While the busyness of the Christmas period can be daunting, it also presents some great opportunities to take advantage of this time of year. Make the most of your space by holding events where possible, and include any additional purchasing opportunities, such as gift cards. Keep communication clear between team members and ensure that clients are still receiving the relaxing treatment they are expecting.