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Great Hair Beyond the Gifting Season

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A chic box of hair heroes for stockings, an Authentic Beauty Concept X WOUF cosmetic bag and an advent calendar (hint, hint: these aren’t just for the festive season).

This season, Authentic Beauty Concept continues its journey where care meets creativity - transforming everyday beauty rituals into thoughtful experiences that inspire, uplift and endure. After last year’s artistic collaboration with Parisian artist Alice Grenier-Nebout, the brand is proud to partner up with Barcelona-based brand WOUF.

In the heart of this new limited-edition collection lies a hand-illustrated botanical pattern - an expressive composition of flowing leaves, gentle curves and playful dot work. With its unexpected colour combinations and softly abstract forms, the design feels like a dreamlike escape, a moment of imagination captured on every surface. It brings movement, energy and lightness - designed not to shout, but to spark quiet joy every time it catches your eye.

Authentic Beauty Concept is spreading festive cheer with pre-packed duo tin boxes and a WOUF limited edition cosmetic bag and is bringing the mindful, meaningful spirit of gifting to the festive season and beyond.

With a shift in mindset where consumer excess gives way to intentional design and gifts that last, hold meaning and reflect care, Authentic Beauty Concept has wrapped up its take on beauty and hair gifts for this celebratory season. Its seasonal hair line-up is inspired by nostalgia, escapism, the art of gifting and reusability, and here it is: 

Authentic Beauty Concept Tin Boxes 

In a season filled with celebration and generosity, these gift boxes are filled with a 300ml Cleanser and 250ml conditioner and a sleek silk-like scrunchie.

There are four variations of gift sets, each dedicated to one of our signature ranges: 

  • Hydrate delivers intensive moisture and restores softness to dry or textured hair.
  • Glow is formulated with cinnamon and date extract to protect and illuminate colour-treated hair.
  • Replenish strengthens and revives damaged strands with nourishing care.
  • Amplify adds natural-looking volume and lightweight fullness to fine hair.

Housed in a smooth, pebble-shaped tin with a soft-touch finish, the tins are designed to be repurposed as a make-up case, travel jewellery box, pencil pouch, or a keeper of your everyday treasures - they offer a gift that lasts far beyond the festive moment. Stocking fillers just went up a level. 

Authentic Beauty Concept X WOUF

In collaboration with Barcelona-based Accessories brand WOUF, Authentic Beauty Concept has co-created and produced an elegant, sustainably-made cosmetic bag filled with a curated selection of products to keep your hair fabulous all day (and night) long.  Sharing the same commitment to sustainability, WOUF uses recycled fabrics, eco-certified inks, and low-impact production methods to create these pouches. 

Inside is Authentic Beauty Concept’s Forever Fab Hair curation:

  • Cosmic Blow-Dry Jelly for voluminous blow-outs or shiny wet looks
  • Hand & Hair Light Cream to touch up your hairstyle and hydrate your hands on the go
  • Dry Shampoo to refresh in an instant
  • Strong Hold Hairspray in a perfectly portable size for lasting shape and control 

Together, these four essentials offer effortless touch-ups throughout the day or night. 

Pieces to hold onto, weave into rituals, and enjoy long after the first moment of gifting. Authentic Beauty Concept celebrates gifting with intention, thought, and sustainability - remembering that the most meaningful gifts offer more than a product, they offer a pause. Authentic Beauty Concept hopes to be part of that pause, not just during the festive season, but in everyday life.