Aston & Fincher, OLAPLEX and Samantha Cusick - one afternoon, one city, one event not to be missed!
Taking place at Eighteen on the 18th floor of 103 Colmore Row, the afternoon runs from 1pm to 6pm and is open to all hair professionals. Eighteen's floor-to-ceiling views over Birmingham city centre make it a setting worth showing up for before the education even starts.
Guests will enjoy an immersive look & learn session showcasing Samantha Cusick’s renowned approach to modern colour and effortlessly wearable hair. Samantha is a London-based colourist, salon owner and one of the most recognised names in the UK hair industry. With over a decade of specialist colour experience, a salon brand that has become a benchmark for modern colour work, a client list that includes some of the country's most high-profile women, and her reputation for making colour education accessible has made Sam one of the most in-demand educators!
Working on three models, Sam will take guests through her balayage technique from colour placement, tone selection, product choices and how to build results that clients can genuinely maintain between appointments. She'll also walk all guests through her approach to client consultation, product recommendations and current colour trends, giving attendees practical takeaways they can bring straight back to the salon. As Sam puts it: "Colour education doesn't have to be complicated. I want to show people exactly how I work, the decisions, the technique, the products, the conversation with the client before you even pick up a brush. Come, watch, ask questions and we’ll all have a drink on the roof afterwards."
After the seminar, guests can head up to Eighteen's rooftop bar for cocktails, light bites and the chance to connect with fellow professionals. Everyone leaves with a goody bag stocked with OLAPLEX's latest launches. What’s not to love!
Tickets are £135 and available via your local Aston & Fincher store or here at Eventbrite.