Did you know that taking part in festive activities can help your business in more ways than one?
According to Alex Thaddeus, owner of Alex Thaddeus Hairdressing, partaking in festive activities can bring in new customers, boost client loyalty and aid in your team’s moral. As an enthusiastic salon decorator, Alex enjoys creating eye-catching window displays, which helps to create a warm and inviting space that clients can’t wait to visit.
Here, Alex shares the benefits of festive decorating:
Helps Drive Retail
Decorating the salon and displaying seasonal gift sets helps get your clients into the spirit of seasonal shopping – increasing your retail sales. Clients are much more likely to shop for their Christmas gifts with you if they are in a festive mindset, and you can do this from the minute they step through the door.
A top tip I have is to consider different sizes in your gift sets to cater to your clients’ demands. Stock items such as stocking fillers and premium gifts to ensure you take advantage of the gifting season.
Boosts Team Moral
Christmas is one of the busiest seasons of the year for salons, and so taking care of your team’s wellness is of the utmost importance. I have found that prioritising warm lighting throughout the salon is a great way to help ease the chaos. If you don’t have the budget to go around changing all your lightbulbs, simply string up a few fairy lights around the salon to create that warm and calming atmosphere.
Attract New Clientele
Decorating your salon is a great way to attract new clients. Start with an eye-catching window display - passers-by may have never noticed your salon before, so a great window display can help to catch their eye. Festive decorating can also boost long-term loyalty, as your clients will build a positive and fun association with your salon by celebrating and sharing those festive activities with you.