Creating the perfect colour journey with a client is never a one size fits all.
Everything that goes into the curation is entirely dependent on the individual that is in your chair. From the number of appointments that it will take to create vivid transformations to the formula that you need to create in order to bring their dreams to life, even the aftercare product recommendations you have to maintain their vivid hair in-between appointments, these factors all come back to the hair the client is starting with.
Alex Thaddeus Hairdressing is a destination salon in Scotland that specialises in vivid colours. Salon owner, Alex Thaddeus found that to curate colour transformations you need to follow a few foundational steps for the cut and colour to work for your client.
The time you put into the consultation is essential to creating vivid colours for your clients, as most of the dramatic colour transformations do not happen over the course of one appointment – often taking careful planning and scheduling to fit into the client’s lifestyle.
Creating the perfect colour journey:
Understand the client’s request
Often the consultation process begins before the client has even sat down. They may reach out to you with a crazy colour request through the booking system or simply contact you on social media. I always find it is crucial to respond to these enquiries by asking for a mood board or a few inspiring photos. This helps you to gain a clear understanding of the timescale it may take to complete the transformation, as well as a strong idea of what they are looking for from you.
Ask about their hair journey
Asking questions such as, “is this a dramatic change for you or something you have done before?” is a great and subtle way to ask a new client their hair history, or to simply ease into a conversation regarding the condition of the client’s hair. When asking questions, you are looking to find out if they have recently had any bleach or lightning treatments, if they have previously used any at-home dye kits, or even quite simply if their hair is natural. This will help you to put together a timescale for their hair journey and the formula you will use.
Scheduling the next appointment straight away
I highly recommend you encourage booking in the next appointment with the client straight away when undertaking a vivid transformation that involves a two-step plan. This will ensure that you can maintain the agreed timescale with your client and keep them motivated with the colour transformation. Once they leave your salon you cannot guarantee that you will have the same availability. It will also give your client some reassurance that the colour they are leaving with on the day is not the final result.