Schwarzkopf Professional is shining a fresh spotlight on its ammonia-free permanent colour range, IGORA ZERO AMM, with the launch of seven new shades.
Designed to strengthen the offering for salons seeking high-performing colour with a more pleasant colouring experience, the expanded range delivers true-to-tone, long-lasting results with up to 100% white hair coverage.
The seven new shades joining the range include:
- Naturals: 8-06, 6-06
- Cendré: 7-16
- Golds: 8-51, 7-57
- Reds: 9-7
- Highlifts: 10-51
Free from ammonia and ammonia odour, IGORA ZERO AMM is powered by Schwarzkopf Professional’s Phytolipid Technology, combining natural micronised oils with optimised pigment mixes to support even pigment penetration, enhanced care and natural-looking, true-to-tone colour results. Developed to deliver high performance alongside a more comfortable in-salon experience for both stylist and client, the formula offers a premium ammonia-free colour service without compromising on the result.
To complement the launch, Schwarzkopf Professional has also introduced three new Polychrome Service looks using the new shades. The three looks, named Polychrome Vanilla, Polychrome Espresso and Polychrome Cinnamon, showcase how the expanded shade palette can be used to create multi-tonal, light-reflective results tailored to the individual client.
With the expanded shades and Polychrome looks, the relaunch of IGORA ZERO AMM gives salons a timely reason to revisit Schwarzkopf Professional’s ammonia-free colour offering this autumn.
The new IGORA ZERO AMM (RRP: £12.35) shades are available from the Schwarzkopf Professional eShop.
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