Curated Beauty London’s new Root Force and Strand Surge, haircare that understands life changes.
Curated Beauty London, the female-founded beauty and wellness brand from industry insiders Sam Grocutt, Ros Simmons and Natalie Ingham, has expanded into haircare with two high-performance vegan products designed to strengthen, repair and restore confidence in your hair: ROOT FORCE Scalp Strengthening Serum and STRAND SURGE Concentrated Hair Repair Booster.
Formulated to work together, this expert powerhouse duo targets the two key areas of hair health - scalp and strand - to help bring back stronger, shinier, more resilient hair, especially during times of hormonal or lifestyle change.
Our Formulas at a Glance
ROOT FORCE Scalp Strengthening Serum (£40/30ml)
Stronger strands from root to tip
A daily leave-on serum that energises the scalp and supports the foundations for healthy growth. Perfect for anyone experiencing thinning, shedding or lack of volume, ROOT FORCE helps revive the scalp and strengthen new growth over time.
Key ingredients:
- Hair Redensifying Peptide Complex is a short chain of amino acids which are the building blocks of keratin, collagen and elastin. It supports the scalp’s structural integrity and encourages healthier growth by acting as a signalling system to stimulate follicular activity, boost collagen production, and improve scalp circulation.
- Caffeine is proven scalp energiser and helps stimulate hair follicles and extend the hair’s natural growth phase. It improves scalp microcirculation to deliver essential nutrients while helping to counteract DHT, a key factor in hair thinning.
- Biotin plays a crucial role in supporting the production of keratin, the protein that gives hair its strength and elasticity. It helps fortify the hair shaft, reduce breakage, and nourish the scalp for healthier growth.
- Rosemary & Ginger Extracts are natural antioxidants and anti-inflammatory compounds, that help protect the scalp from oxidative stress and support a balanced, healthy environment for hair growth.
- Bisabolol that soothes and calms irritation in the scalp for healthier regrowth.
STRAND SURGE Concentrated Hair Repair Booster (RRP £30/30ml)
Rebuild, repair and restore shine
STRAND SURGE transforms any conditioner or mask into a deeper repair treatment. Just a few drops instantly improve softness, strength and shine, while protecting hair from future breakage.
Key ingredients:
- Bond-Building Matrix (50%) is an advanced dual-molecule system designed to penetrate deeply into the hair cortex. It rebuilds the internal keratin network, creating new bonds where damage has disrupted the structure. The result: improved strength, reduced breakage, and restored manageability hair that looks and feels reborn from within.
- Creatine Complex A naturally derived amino acid compound that reinforces and fortifies the hair fibre. It enhances elasticity, improves hair resilience and helps protect against environmental stress. Think of it as strength training for your strands.
The Perfect Pair
Used together, ROOT FORCE and STRAND SURGE form a simple, intelligent two-step routine for strengthening the scalp while rebuilding the hair fibre. They’ve been designed for women who want real results without overcomplication: modern, effective, confidence-boosting haircare that works with life, not against it.
What the Founders are saying:
Sam Grocutt, our communications expert: “I’ve struggled with hair loss through hormones and weight loss, so this one is personal. After three months testing ROOT FORCE with STRAND SURGE, I can see baby hairs coming through and my hair feels stronger and thicker again. It’s been a real confidence boost.”
Ros Simmons, our brand builder, adds: “As I’ve got older, my hair texture has changed. It can feel drier and look less shiny. STRAND SURGE brings back the softness and smoothness instantly. My hair feels healthy again, not just styled. Add this to any conditioner or mask – no matter the price point, and you’ll get that luxurious finish.”
To order for your salon, visit www.curatedbeauty.london or email [email protected].