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Daily Protection Meets Skincare Performance

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Introducing Curated Beauty’s Flawless Defence SPF50 & Primer – a product that combines daily protection with skincare performance.

Curated Beauty London, the new beauty and wellness brand from industry insiders Sam Grocutt, Ros Simmons and Natalie Ingham, has unveiled the new Flawless Defence SPF50 & Primer, a next-generation skin defender that works as hard on protection as it does on perfection.

Great skin isn’t just protected, it’s polished, prepped, and ready for anything!

Our Flawless Defence goes beyond a basic SPF to deliver true skincare meets-makeup performance, combining mineral SPF50 filters, a multi-peptide ‘messenger’ complex, and phyto stem cells with a silky primer base that makes skin look instantly smoother and fresher.

  • Primer technology blurs fine lines and creates an even canvas for makeup (or makes foundation optional altogether).
  • Antioxidants, including vitamin E, provide daily defence against pollution and blue light. 

This multi-tasking formula delivers broad-spectrum SPF50 protection against UVA/UVB rays, alongside defence from blue light and pollution, thanks to a potent antioxidant complex that helps neutralise free radicals before they can damage skin cells.

Our Formula at a Glance

  • Mineral SPF50 filters for high-protection, high performance coverage against UVA/UVB damage, with a soft-focus, radiant finish that works on all skin tones leaving no white cast or heaviness.
  • Multi-peptide ‘messenger’ complex supports collagen and elastin production, while helping to neutralise oxidative stress, keeping skin stronger for longer.
  • Phyto stem cell complex helps to fortify the skin barrier and maintain hydration, leaving skin supple, smooth, and beautifully balanced.
  • The silky primer base is powered by skin-smoothing silicones that blur the look of fine lines and pores, while hydrating emollients ensure a comfortable, non-greasy feel.
  • Vitamin E works alongside the antioxidant blend to help shield against oxidative stress, while film-forming technology locks protection in place without leaving a chalky cast.

The result? Skin that’s protected, primed, and perfectly prepped for makeup, or simply left fresh and polished on bare-skin days.

What the Founders are saying…

Sam, our communicator, explains, "SPF is the one product we all need every single day, but we wanted to make it something you look forward to using. Flawless Defence glides on beautifully, protects brilliantly, and makes skin look instantly better, so there’s no excuse to skip it."

Ros, our brand builder, says: “I’ve had skin cancer on my face before, so I wear SPF every day, but I’ve often found them too heavy, chalky, or sticky. Flawless Defence has completely changed that for me as it’s weightless, smooth, and makes my skin look better the moment I apply it.”

Natalie, our experience maker, agrees: “Like Ros, I’ve also had skin cancer and although mine was on my leg, it’s still made me very conscious of being protected. For me, it’s about practicality and performance. Flawless Defence not only gives me peace of mind knowing my skin is protected, but I also love that it doubles as my primer. It means I can streamline my morning routine without compromising results.”

Flawless Defence (£45) is available at curatedbeauty.london, TikTok Shop and Amazon.