In the age of social media, expectations are greater than ever, and it is no longer enough to offer a standard haircut.
The customer needs to be considered at every step of their visit, and clients should be offered a memorable experience that exceeds their expectations. This will help them to feel considered and valued by the salon, which in turn will develop a positive impression. Rainbow Room George Square’s Yasmin McMail has discussed the importance of creating an exceptional salon experience for all customers and details how she developed a stylish, relaxing atmosphere that gives their clients a fun and memorable experience.
From the moment a client walks in, they will be met with an inviting reception desk and comfortable waiting area where the energy is warm and welcoming. We like to keep an elegant, stylish look across our salon so clients can feel relaxed from the moment they arrive.
A stand-out feature of the salon is our bar area where we offer a variety of beverages, from coffees to cocktails. This really enhances our customer experience as it creates a more social atmosphere where clients can feel they are able to connect and have fun. This further benefits the business by encouraging double appointments, since friends feel encouraged to meet for blow-dries at the salon before heading off for a day of shopping or a night out. This has received great feedback from clients who love how the bar makes their appointment feel like a more special event and enjoy the relaxed environment it creates.
The atmosphere in the salon is electric at the weekends. This is helped not only by the inclusion of the bar, but also the city-centre location which makes it extra convenient for clients to head out to social plans straight after their appointment. This creates a real buzz around the space, where clients can have fun and make long-lasting memories.
The salon wouldn’t feel complete without an aesthetic place to take beautiful photos for social media. There is a grand fireplace which we have taken advantage of by adding a large, colourful display of dried flowers. This makes a perfect backdrop for clients to show off their new looks, which in turn will help new clients find us through social media. To take this a step further, we make sure to incorporate any themes into our interior displays, playing on the seasons by adding a Christmas tree and lights to the display during the festive period. This keeps things fresh and exciting for clients. Additionally, we like to host in-salon events and activations to keep the salon full of fun and excitement.
There is so much value in going the extra mile to build an experience that clients cannot find in every salon. This creates an experience that goes beyond a standard haircut, where clients can turn their visit into a social occasion, bringing people together and forming their plans around their appointment. This elevates their experience and will help with customer retention, as clients will keep coming back for more.