Ruben Gutierrez Rubio, Senior Stylist at Pastels Salon Ritz Carlton Dubai, gives us the lowdown on K18 and why it is set to become your hair's new BFF…
Due to clever marketing by cult haircare brands, you’d be forgiven for thinking that the health of your hair was down to the integrity of its disulphide bonds but, as any hairstylist will tell you, that is not really the whole truth.
Bonds are only a supporting role in the hair’s health - it is polypeptide chains (or keratin chains) that are the star players, and which are responsible for the hair’s strength, softness, smoothness, and bounce.
When hair undergoes chemical processing, while it is true that bonds are disturbed on a superficial level, it is keratin chains, which are responsible for making up the hair’s core structure, that break and cause hair to become brittle.
Re-bonding treatments only work on a surface level, ignoring and not addressing the breakage that has occurred deeper in the hair’s inner cortex. So, for truly healthy hair, it is vital to repair not just the external bonds but the internal keratin chains as well, as this will promote elasticity and strength and will ultimately restore hair to optimum health and condition.
Offering repair from bleaching, colouring and thermal heat, the newly launched K18 treatment utilizes a breakthrough patented biomimetic (read: nature mimicking!) called the K18Peptide, which shuttles amino acids (the building blocks of hair’s protein) into the inner structure of the hair to reach the core keratin chains, fitting into any space (because of damage) and reconnecting them. As a bonus and due to the innovative brilliance of the K18Peptide™, as it repairs the keratin chains, the disturbed disulphide bonds are re-conformed.
Promising you the healthiest hair possible in a quick and easy treatment, K18 is an absolute game-changer in the quest for healthy, shiny hair.