With the weather cooling down after a long, hot summer, Aveda brings their autumn/winter trend colour, the Golden Hour.
Aveda’s autumn/winter colour focus from International Technical Capability Manager, Joe Hill is the Golden Hour. A warm, soft glow to add richness and reflection to blondes and brunettes.
"Golden hour is that moment towards the end of the day when the sun's lower in the sky and everything gets this warm, soft glow. As we move into autumn and the light begins to change, I think we’ll see that same richness reflected in hair colour.
“Golden Hour hair isn't just about warming up blonde, and it's not just a summer thing either. It's about picking the right gold, mocha and sunlit tones to add warmth, dimension and shine to any hair colour. On brunettes especially, those golden reflects give a really glossy, expensive looking richness that works beautifully for autumn and winter.
"Because Aveda's colour is so customisable, I can tailor that golden hour effect to each guest. My go to is a rich mocha chocolate global colour, then a seamless backwash balayage on damp hair using Enlightener Powder Lightener with 20 Volume Crème Developer. That lifts the hair just a few levels, bringing out its natural underlying pigment, which is where the warmth and that sunlit quality comes from.
“After that I glaze with Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color, just the Light Gold and Dark Gold tones on their own though with no base. That's something you can really only do with Aveda: using the tones without a base intensifies the reflect and adds richness without tipping into anything too vibrant or heavy. Full Spectrum also leaves hair up to five times shinier and three times smoother, so it really plays up that glossy finish.
“The last step is Aveda's new One For All Multi-Benefit Leave-In Treatment Elixir. It's got 25 plant powered benefits that protect and finish the hair, giving it shine, softness and movement that lasts between washes.
“Golden Hour Hair isn't just a trend to me, it's a way of making warmth feel wanted again, whatever the season. Done right, it gives every guest that healthy, just-back from holiday glow, all the way through autumn and winter."
You can get your golden hour glow at Aveda salons: aveda.co.uk/locations.