Schwarzkopf partners with hair lead Anthony Turner for Victoria Beckham SS27 in Paris.
For the Victoria Beckham SS27 show in Paris, internationally acclaimed session stylist, Anthony Turner brought the designer’s hair vision to life in partnership with globally renowned colour, care and styling brand Schwarzkopf.
The hair worked with the models' individuality and expression rather than conforming to a prescribed look. Under the direction of Anthony Turner, the styling had an effortless and instinctive feel: relaxed yet considered. On some models, the hair was loose, embracing natural texture and movement, while others showcased more structured styles, from sleek, tight ponytails and knots to hair effortlessly tucked into collars. Shorter styles featured off-centre partings and a slightly undone finish. The result was a collection of distinct yet cohesive looks that balanced precision with natural ease, allowing each model’s individual character to shine through.
Victoria Beckham said: “This season, we wanted the hair to feel personal and individual to each model – easy, instinctive, and full of character. Along with hairstylist Anthony Turner, we used Schwarzkopf products to bring this vision to life.”
Anthony Turner explains: “We wanted to celebrate individuality and let each girl’s personality influence the hair. The hair was instinctive and effortless, embracing natural texture while also creating something more precise. There’s a sense of ease to the looks where nothing feels too styled or overworked.” Turner added: “Schwarzkopf OSiS+ Flatliner was the hero product backstage, refining and controlling the hair where needed, without losing that sense of ease.”
Get the look…
- Prep: Smooth Schwarzkopf Fibre Clinix Fibre Sealer through the mid-lengths and ends of damp hair to nourish, restore and smooth. Prepping the hair with Schwarzkopf OSiS+ Air Whip enhances the hair's manageability during blow-drying and protects it from heat damage, increasing hold without stickiness or crunch.
- Style: While blow-drying, use Schwarzkopf OSiS+ Flatliner to refine the texture and add control where needed, keeping the finish relaxed.
- Finish: Work Schwarzkopf OSiS+ Dust It lightly through the hair to enhance texture and create a lived-in quality. For the more structured shapes, Schwarzkopf OSiS+ Thrill will add definition and control. Secure the look with Schwarzkopf OSiS+ Session hairspray.
Image credits: Victoria Beckham