For the Second Consecutive Time, Schwarzkopf Professional Has Teamed-Up with Two Designers at London Fashion Week – Helen Anthony and NOKI – using Professional Styling Range, Session Label.
This February saw Schwarzkopf Professional's very own Global Styling Ambassador Nick Irwin collaborate with two fashion labels, NOKI (@nokiofficial, @nokinestt) and Helen Anthony (@helenanthonyofficial) to present their Autumn/Winter 2023 Collections at London Fashion Week. This collaboration is the second of its kind, after a highly successful partnership for the designers' SS23 collections, which debuted in September 2022.
Continuing to prove itself as ‘the’ go-to styling range for session stylists and hairdressers around the world to #CraftTheDifference, Session Label truly empowers creativity; supporting every stylist to bring their visions to life.
Session Label X Nick Irwin
The exclusively professional styling range from Schwarzkopf Professional comprises of 12 innovative, high-performance, and super-lightweight formulas where the difference is truly in the details. Made to layer without overburdening, Session Label comes to life in a stylist’s hands; giving shape and texture as it enhances every detail to craft effortless hair with character and edge.
This is especially true for leading Editorial and Session Stylist, Nick Irwin (@nickirwinhair), who chooses Schwarzkopf Professional's Session Label assortment as his styling range of choice for both catwalks and high-fashion campaigns.
For his collaboration with Helen Anthony and NOKI for London Fashion Week, Nick worked alongside Fashion Stylist Kim Howells and his core team, Alastair Jubbs, Alex Sarghe, Max Andrea, Nurian Ferraira, as well as a creative team of international hairdresser talents.
Session Label X Helen Anthony
Helen Anthony is a British fashion label known for cutting-edge fashion and design, combined with the finest tailoring and materials; bringing collections that stand out from the crowd. The AW23 show detailed classic tailoring, a mix of contrasting materials and pops of colour – all paired with the iconic coffin nail and sunglasses combination favoured by the designer.
Hair was generally parted in the centre, with smooth and sleek effects pulled into focus with a selection of Session Label products:
- The Flexible – used to help iron and collapse volume on virgin dry hair. A dry, light hold hairspray from Session Label for workable fixation and control. A quick-drying formula with micro-fine dispersion.
- The Strong – used to shape and set the style. A firm hold hairspray from Session Label that provides maximum control for flawless finishing. Perfect to tame flyaways and hold styles in place.
- The Jelly – a brand new detailing product set to join the Session Lable assortment in September 2023 (watch this space!).
Session Label X NOKI
Renowned British designer, DR. NOKI is known as a self-proclaimed “anarchist to fashion waste” – a representative of sustainable fashion and a trailblazer with a focus on reusing and up-cycling vintage or dead stock textiles. Provocative, playful, and pioneering, DR. NOKI's anti-fashion aesthetic is a visual rhetoric for today’s age, the mood of the times, and the voices of tomorrow’s generation.
The AW23 show saw his signature approach with up-cycled and distressed street couture fashion complemented with texture-heavy styling from Session Label:
- The Powder – used to dirty and rough up the wigs and dreads. A dry-texture hairstyling powder from Session Label with fine dispersion for targeted volume and for flexible texture and instant grip.
- The Miracle – used to make the hair feel unkept and dirty. A multi-tasking styling balm from Session Label that primes, defines, and controls without overburdening.
- The Serum – used with The Miracle to accentuate the grungy, rave effects. A serum from Session Label that helps to smooth, polish, and add a silky shine to the hair’s surface without overburdening. Perfect for layering.
- The Texturizer – used to swell the hair's texture and give volume that feels real. An undone-look texture spray from Session Label that creates lightweight texture and volume for fuller-looking tousled hair with a moisturised feel.
- The Flexible – used to prep when ironing the wigs and model’s natural texture.
- The Strong – used to hold and create gravity defying hair.
Schwarzkopf Professional Online and Digital
Revisit the #SESSIONLABELxNOKI and #SESSIONLABELxHELENANTHONY collaborations with behind-the-scenes action straight from London Fashion Week – all featured within Schwarzkopf Professional's Instagram Highlights.
Follow @SchwarzkopfProUK on social media and the #SESSIONLABEL/ #CRAFTTHEDIFFERENCE hashtags for more and discover Nick Irwin's incredible portfolio via @nickirwinhair and nickirwinhair.com.
