Adaption and growth continue to be key themes running through every industry as established norms are challenged – Schwarzkopf Professional understands that now more than ever, it's important to come together as a community and rise to these challenges.
Embracing change and evolving into a different tomorrow. Essential Looks 2022 - 02 is innovative, powerful and above all, packed full of ideas and inspiration that point towards a brighter tomorrow.
“Join with us, Schwarzkopf Professional, your Partners in Craft, and work towards a brighter future that celebrates you and your potential. The world may be changing but we are better equipped than ever before to grow together. A common love of the craft of hair doesn’t just unite us, it drives us onward. Our joint passion for hair will always carry us through. As haircutters, colourists, hairdressers we don’t just sell a product or a service. We create and craft a FEELING.” - International Creative Director for Schwarzkopf Professional, Simon Ellis
Essential Looks – #PARTNERSINCRAFT: Inspiration and Creators
Essential Looks is one of the most important tools Schwarzkopf Professional can put in the hands of a hairdresser to help them grow; both creatively and commercially.
Essential Looks is all about identifying key emerging lifestyle and emerging fashion trends – which dictate everything happening on the catwalk and the high street. These key lifestyle trends are used as a base to create Schwarzkopf Professional Essential Looks collection. With this focus at the forefront, their in-house trend experts scour the Internet to identify the key trends for the coming season.
It's these lifestyle and fashion trends that are brought to life, exclusively for hairdressers and their clients by Schwarzkopf Professional. Why? To help hairdressers do what they do best - craft beautiful, flawless, up to the minute hair!
This season’s Essential Looks 2022 - 02 trends speak of coming together as one global community, celebrating our differences through ties that bind; after all, if we were all the same, the world would be a boring place. These latest seasonal looks were created by Schwarzkopf Professional’s Global Ambassadors Tyler Johnston and Lesley Jennison, Global Colour Ambassador Arjan Bevers, and Global Styling Ambassador Nick Irwin.
Trend 1: COLLEGIATE
Think the 90s. Think grunge. Reinterpreted. Think modern academia. Think the rebel within. You can find the roots of collegiate within youth subculture, where niche nostalgia is a dominant theme. It isn’t just about a certain look or hairstyle; it’s about an attitude, a series of considered contradictions: a playful preppiness juxtaposed by a rebellious edge, a cynicism towards societal norms and expectations. COLLEGIATE taps into the freedom of youth.
A particular length or colour palette doesn’t necessarily define COLLEGIATE; it’s all about a feeling. An effortlessness, a rawness, a DIY edge to the hair. Haircuts and textures are dominated by a lived-in, chopped feeling with soft broken edges. Hair should feel easy, worn, uncontrived. Hair colour should feel self-made; influenced by the cool shades and tie-dyes of the 90's.
COLLEGIATE Catwalk Look Julia
The COLLEGIATE Catwalk Look has been coloured by Lesley Jennison, with cut and styling by Nick Irwin to create lived-in textures, natural nuances and a 90s-inspired raw/dipped colour effect. For Nick, “it’s about working with the natural fall of the hair...” so he can see and feel how it reacts and adjust the cutting technique to suit. Lesley describes the colour as grown-out and homemade; “mimicking the 90’s raw bleach look, with dark and darkest brown evenly uneven applied ends, creating a ‘dishevelled beauty”.
Key Products
- Fibre Clinix Tribond Shampoo and Treatment, and Hydrate and Fortify Boosters
- IGORA Vario Blond Plus, IGORA VIBRANCE
- SESSION LABEL THE STRONG, THE DEFINER, THE MIRACLE
COLLEGIATE Salon Look Vikky
The COLLEGIATE Salon Look has been coloured by Arjan Bevers, with cut and styling by Tyler Johnston with long broken edges, an elongated root that melts into hand-painted vanilla tones for a more accessible version of the Catwalk Look. For Tyler, it was important that the hair didn't come across as too freshly cut, sharing that he "used the points of the scissor throughout the baseline to create a slightly broken edge... the hair has an easiness, a worn-in feeling.” When it comes to the colour, Arjan's reverse approach to the Catwalk Look showcases 'Melted Balayage', as the perfect salon service for this look; "it's super quick to apply, really effective, gives a fantastic result and the darker root helps keep it edgier and cuts down on maintenance."
Key Products
- Fibre Clinix Tribond Shampoo and Treatment, and Hydrate and Vibrancy Boosters
- IGORA VARIO BLOND PLUS, IGORA VIBRANCE
- SESSION LABEL THE MOUSSE, THE THICKENER, THE FLEXIBLE
Salon Service
Melted Balayage – this colour service is all about creating an effortless, seamlessly blended effect quickly and efficiently. A two-stage process achieves this, encompassing lightening and glossing.
Trend 2: HOMECORE
Upcycling and Recycling. Repurposing and Reworking. These themes are heavily in focus when it comes to HOMECORE. A trend that celebrates the mundane and the humble. Seeing home as a refuge, a safe space. A place to cook and nurture, to spend time with family and friends, reusing and repurposing where possible.
The hair channels the overarching narratives of the wider trend; it should have an effortless, a reverence for the natural texture, which plays on contrasts of moods and texture. Overall stylistically, things should feel easy and unforced; HOMECORE is about discovering strength in simplicity. Nature knows no right angles, so lines and silhouettes should be round and buckle. Colour-wise, the tones feel connected to nature with their earthen pureness. Beiges and chocolates, a controlled warmth to the hair dominate the palette.
HOMECORE Catwalk Look Sako
The HOMECORE Catwalk Look has been coloured by Lesley Jennison, with cut and styling by Tyler Johnson to create offset movement with a rounded shape, featuring earthen hues with natural reflexes that give dimensional depth and shadow.
For Tyler, “this look is about showcasing the hair at its very best without feeling over-done or forced...to achieve this effect, it’s essential to work with the individual’s hair, its own unique texture, and density." For the colour, Lesley uses Schwarzkopf Professional’s newly-improved multidimensional permanent hair colour, tbh – true beautiful honest: “When we think of tbh – true beautiful honest, we think of soft, understated, muted results. I wanted to show that we can still make a statement with the stunning yet dimensional effect we can create with #betbh."
Key Products
- Fibre Clinix Tribond Shampoo and Treatment, and Hydrate amd Volumize Boosters
- tbh – true beautiful honest, BLONDME Bond Enforcing Premium Lightener 9+
- SESSION LABEL THE SALT, THE TEXTURIZER, THE THICKENER
HOMECORE Salon Look Madu:
The HOMECORE Catwalk Look has been coloured by Arjan Bevers, with cut and styling by Tyler Johnson to embrace free-flowing textures within naturally curly hair, enhanced with complementary tonal hues with scattered and controlled warmth.
When talking about the cut, Tyler says “Textured hair is truly amazing, and while working with it, you need to be super visual. You need to study the hair, see how it reacts to what you are doing, and tailor your technique.” For the colour, Arjan shares his passion for the multidimensional hues tbh – true beautiful honest offers: "I love the chocolates and beiges of HOMECORE; they have a real earthen quality. Utilising these new shades, I wanted to create a colour that worked with, and accentuated, the hair's natural texture. I used large scattered triangular sections to create a much more blended effect when compared to the Catwalk Look.”
Key Products
- Fibre Clinix Tribond Shampoo & Treatment + Tame & Fortify Boosters
- tbh – true beautiful honest
- SESSION LABEL THE SERUM, THE FLEXIBLE
Salon Service
Dimensional Sombre – this colour service creates dimensional highs and lows in the hair, using a freehand technique combined with multiple triangular sections to give a blended aesthetic.
Essential Looks eMagazine
Schwarzkopf Professional’s Essential Looks Collection is presented via essentiallooks.com alongside – an easy-to-access, user-friendly platform where you'll find all the inspiration and creative process in one place. Remember to follow @schwarzkopfprouk on social media and keep up with Essential Looks via the #schwarzkopfpro and #essentiallooks hashtags.
Credits
International Creative Director: Simon Ellis
Essential Looks Direction: Marie Lisa Brewer, Celine; Montero-Lopez, Camille; Delpech, Amiran Mahtani
Essential Looks Creative Consultant: Paddy McDougall
The Creators: Tyler Johnston, Lesley Jennison, Arjan Bevers, Nick Irwin
Hair & Colour Assistant: James Bickmore, Alastair Jubbs; Viola Landsky, Kristin Woest
Collection Makeup: Helge Branscheidt; Assisted by Lisa Breitfeld
Collection Styling: Lucy Manning; Assisted by Mariya Sajid Bhad
Photography: Simon Emmett; Assisted by Claudia Gschwend, Giovanni Mafrici
Backstage Photography: Arne Vossfeldt