British professional hairstyling tool brand, ghd has partnered with premium ‘vintage-inspired’ fashion brand, RIXO, to debut its AW22 September Collection: ‘The Golden Age’ at London Fashion Week on Friday 18th February.
Inspired by the 1930s, the collection embodies ‘The Golden Age of Glamour for women’s fashion’, and celebrates the opulence and splendour depicted on the Hollywood movie screens at the time.
In partnership with ghd, UK Trade Ambassador, James Earnshaw and his team brought the traditional Hollywood glamour to life through a 1930’s inspired defined wave using the new ghd curve thin wand (£139).
I absolutely love the new ghd curve thin wand because it can be used on so many hair types to create so many different styles. For those with naturally textured hair, the wand can be used to contour or define curls, or for the Rixo AW22 hair look, it has been used to create detailed glossy waves. The best part – it’s so quick and easy to use as the long barrel creates a curl in just 3 seconds! It’s my backstage secret weapon. - ghd UK Trade Ambassador, James Earnshaw
Geometric patterns, sequins and velvets adorn the RIXO signature hand-painted prints, as well as vintage 1930’s screen prints, sourced and reworked on new shapes and silhouettes. This season sees the brand having developed its own silk and metallic jacquard fabrics with key party pieces featuring sustainably sourced feathers, glitters, and sequins.
Showcased in Goldsmith’s Hall, St. Pauls, the presentation transported guests back to the glittering and glamorous era, with soaring champagne towers and sparkling chandeliers, guests sipped Campari cocktails and Lallier champagne whilst viewing the brands latest collection.
This collection is our first extended sizing range from size 6-24, after years of perfecting the fit, it’s such a proud moment for us to be able to offer this. The collection celebrates glamour and party and we’re so excited to be showing at another London Fashion Week. - RIXO Co-Founder, Henrietta Rix
Get the look: 1930’s Hollywood Glam Wave by James Earnshaw
The hair look this season is all about embracing your authentic self – RIXO truly embody expressing yourself and being exactly who you want to be. The hair has been inspired by 1930’s glam with a hint of 1970’s trends with lots of shine, volume, and movement. Using ghd’s versatile tools backstage, has enabled me to work with individual hair types to create the final look. - ghd UK Trade Ambassador, James Earnshaw
PREP
- Begin by prepping the hair with ghd curly ever after, curl hold spray (RRP £18.95)
DRY
- Using the ghd helios professional hairdryer (RRP £179), create a side parting to the far right and dry.
STYLE
- Using the new ghd curve thin wand (RRP £139) take small sections of the hair at the front and curl in the same direction working away from the face.
- To maintain length and definition, take V-shaped diagonal large sections from the back and curl.
- Using the ghd oval dressing brush (RRP £23) and the ghd tail comb (RRP £8.95), take your time to sculpt the wave.
- Using long silver pins and a finger wave motion over the top of the wave, begin to sculpt the hair.
FINISH
- Leaving the pins in the hair, spritz the final look with the ghd perfect ending hairspray (RRP £14.95) and leave to set.
- Finish by using the ghd helios professional hairdryer (RRP £179) with the ghd diffuser attachment (RRP £29) to set the wave in place.
- Leave for one hour and then remove the pins to reveal the final look.
All styling products and tools are available in the finest salons, department stores and ghdhair.com