Defining next season’s hair trends, now… come backstage with L’Oréal Professionnel at London Fashion Week to see the hottest looks for spring/summer 23…
MITHRIDATE
Lead artist: Johanna Cree-Brown for L’Oréal Professionnel
Mithridate celebrates bespoke craftsmanship combined with artisanal techniques to provide strength and protection while empowering her community. The collection celebrates the delicate balance between romance, independence, and self-preservation, encouraging self-confidence to empower men and women.
The look
Etherealism meets Futurism - graphic plaited buns with ethereal, soft tendrils
Get the look
- Brush the hair through with Full Volume mousse.
- Brush the back section up and secure in a high ponytail.
- Divide into four and plait the lengths.
- Wrap these around the base elastic and secure, leaving the plaited lengths at the back.
- Brush the front sections to each side and tong in some waves and tendrils.
- Take little sections and push the hair back up the length to give more texture around the face.
The kit list:
- L’Oréal Professionnel Full Volume mousse
- L’Oréal Professionnel Curl Expression Cream gelée
- L’Oréal Professionnel Infinium Soft spray
The pro tip…
Always have a selection of wefts in various hair-colours if model’s own hair is not long enough. Try using Full Volume mousse even for smooth looks to get control in the hair, it has a really clean formula and leaves no residue.
EDWARD CRUTCHLEY
Lead artist: Richard Phillipart at the Boutique Atelier for L’Oréal Professionnel
The look
The hair look is the moment you emerge from the sea, watertight on top with flowing ends.
Get the look
- Prep the hair with Tecni.Art Beach Waves and blast with a hairdryer.
- Pull the lengths off the face and spray with Infinium Pure; spray the top section of the hair, lightly backcomb, and then use a net to compress the hair down on the head.
- Put the remaining lengths at the back into two rope braids, pin to secure, diffuse with heat, then leave to cool down.
- Unravel the braids and the lengths should have kinky waves, shape, and spritz with Beach Waves.
The kit list:
- L’Oréal Professionnel Tecni.Art Beach Waves
- L’Oréal Professionnel Infinium Pure Strong
The pro tip…
Always have some wide tooth combs in your kit for textured hair.
TOGA
Lead artist: Maria Kovacs for L’Oréal Professionnel
The brief for the hair was to bring out the natural style of each model, maintaining a youthful, contemporary feel.
The look
Enhancing the individual look for each model’s haircut or style.
Get the look: Girls smooth
- Place in the middle parting, apply a small amount of Tecni.Art Liss Control onto damp hair.
- Blow dry the hair flat and smooth with a paddle brush, then warm some Tecni.Art Liss Control in your hands and work through the lengths for a smooth finish and to add weight.
- For added shine, spray the hair with Tecni.Art Ring Light spray.
Get the look: Guy’s feather layers
- Spray a small amount of Tecni.Art Pli onto dry hair, then blast dry the hair using your hands.
- For that lived in feeling add a small amount of Techni.Art Super Dust and blow dry in, and to create gentle separation and texture.
- Add a small amount of Tecni.Art Liss Control to the ends.
The kit list:
- L’Oréal Professionnel Tecni.Art Pli
- L’Oréal Professionnel Tecni.Art Liss Control smoothing cream
- L’Oréal Professionnel Tecni.Art Super Dust
- L’Oréal Professionnel Tecni.Art Density Material
The pro tip…
Except for sprays, warm up the products in your hands, work through the hair to create the desired shapes.
BMUET(TE)
Lead artist: Richard Phillipart for L’Oréal Professionnel
The look
Micro fringes and effortless hair with little braids like they had mindlessly plaited in themselves.
Get the look
- Spray the roots and lengths with Tecni.Art Pli and work through.
- Take the top section and brush down and secure at each side behind the ear, spraying with Infinium Pure to give a base if needed to attach a micro fringe.
- Rope braid the lengths and diffuse to set and spray with Tecni.Art Beach Waves to give a natural kink.
- Add a little Density Material to the roots for a slightly lived in look.
The kit list:
- L’Oréal Professionnel Tecni.Art Pli
- L’Oréal Professionnel Techni.Art Beachwaves spray
- L’Oréal Professionnel Infinium Strong
- L’Oréal Professionnel Tecni.Art Density Material
The pro tip…
Always have a great selection of brushes to style out the different hair types and lengths.
ERDEM
Lead artist: Adam Reed for L’Oréal Professionnel
The look
‘City Slick’
Get the look
- Begin by spritzing the hair with L’Oréal Professionnel TECNI.ART Pli throughout the mid-lengths and ends, brushing through to embrace the model’s natural texture. Where needed, apply heat using either a hairdryer or straightening iron to subtly smooth the lengths for a slightly more polished finish.
- Taking a fine ended comb, part the hair into a deep side parting starting from the right of the head.
- Using a professional hair colour mixing bowl, combine a large quantity of L’Oréal Professionnel TECNI.ART Fix Max Strong Hold Gel and NEW L’Oréal Professionnel Metal Detox Oil, mix using a colour brush to ensure fully combined to create a flexible gel shine formula. This combination gives an incredibly strong hold while allowing it to be easily rinsed out.
- In layered sections, gradually apply the gel formula with a colour application brush to ensure a smooth application, starting from the scalp and dragging the product down to just behind the ear on both sides, tucking the hair behind the ears to create that ‘City Slick’ look.
- To complete the look, mist L’Oréal Professionnel Infinium Extra Hold Hairspray and L’Oréal Professionnel TECNI.ART Ring Light for a beautiful natural shine finish.
- For textured hair, Abigail Butler tightened braids or recreated the City Slick look by softening curls with Curl Expression.
- Eight of the hair looks were finished with a show stopping veil, perfectly pinned into place by Adam himself.
The kit list:
- L’Oréal Professionnel Metal Detox Oil
- L’Oréal Professionnel TECNI.ART Ring Light Shine Spray
- L’Oréal Professionnel TECNI.ART Fix Max Gel
- L’Oréal Professionnel TECNI.ART Pli Shaper
- L’Oréal Professionnel Infinium Extra Strong
The pro tip…
I love to apply L’Oréal Professionnel Infinium Extra Strong hairspray to my brush before brushing through the mid-lengths and ends to reduce any static flyaways.