London Fashion Week… The experience money can’t buy!
Welcome to the dazzling world of London Fashion Week, where creativity knows no bounds, and style takes centre stage. At Henkel Beauty Care Professional, we are proud to be a part of this prestigious event, partnering with three of our iconic brands: Schwarzkopf Professional, Authentic Beauty Concept, and Indola.
For us, London Fashion Week isn't just about the runway; it's about empowering the salon communities within each brand. We invest in this platform to provide unique opportunities for salon stylists. Here, they get to immerse themselves in the art of session styling, pushing their boundaries and unleashing their creative prowess in ways that may not be possible within the salon.
Join us as we delve into the exciting world of fashion and beauty, where innovation meets inspiration, and where our brands shine brighter than ever before.
Philipp Haug for Schwarzkopf Professional
Malan Breton SS24
The Malan Breton clothing is strong and powerful, so Philipp wanted to translate that into the hair. Taking inspiration from a Madonna look in the 90’s, Philipp and the hair team created a look of two parts. The front, top section was slicked off the face into a high, modern ponytail. The rest of the hair look was kept feminine, with a lot of dramatic volume.
The key products used were Schwarzkopf Professional’s Session Label The Mousse and The Texturiser on the roots to allow grip and hold when backcombing and the OSiS+ Elastic hairspray for finish and hold.
Edeline Lee SS24
The hair looks for Edeline Lee were almost graphic. The hair has a wet texture root area that flowed into cool, natural, undone texture through the ends. Keeping both hair and makeup simple to not distract from the clothing, all hair was pulled back off the face.
Layering up the Schwarzkopf Professional OSiS+ Freeze Pump on the roots gave a strong, wet and neat look. The rest of the hair was left natural with a lot of moveable texture.
A little detail was added in the back of the hair, with a small ponytail created using the top section of the hair that was rolled together and secured. To finish the look the Schwarzkopf Professional OSiS+ Elastic hairspray was used through the ends.
“This fashion week season has been sensational. It’s been incredible working with Schwarzkopf Professional who supported us with an amazing backstage team and incredible products too. I felt lucky to be able to use all my favourite products we use in the salon backstage on all different textures.” - Philipp Haug
Melissa Timperley for Authentic Beauty Concept
Aadnevik SS24
The inspiration for the Aadnevik SS24 show was effortless hair that flows as the models walk down the catwalk. The hair needed as much root lift as possible to allow for movement. To achieve that Melissa and the team used the Authentic Beauty Concept Nymph Salt Spray and the Nude Powder. They then tonged and set the hair using the Authentic Beauty Concept Working Hairspray which allowed them to then dress the hair out. Think Charlie’s Angels vibe!
“The London Fashion Week show was incredible. With Aadnevik being a sustainable fashion brand, it was a perfect match for Authentic Beauty Concept and the designers were wonderful. They wanted a 90s Charlie's Angel blow out but more modern, and the final looks were gorgeous” - Melissa Timperley
Johanna Cree Brown for INDOLA
Huishan Zhang SS24
The hair created for the Huishan Zhang SS24 show had to be flawless, with not a hair out of place. The brand has immaculate, incredibly beautiful designs, and so Johanna wanted to emulate that through the hair look. The hair inspiration was wet, gloss like sculptures with braided, knotted ponytails and witch like spiked ends.
Johanna and the team created beautiful knotted and braided ponytails for the longer haired models and a straight, pointed ponytail for the shorter haired models. The key INDOLA products used were the Strong setting Mousse, the Flexible Hairspray and the Finish Smooth Serum.
Labrum SS24
Looking at the collection, Johanna was drawn to the loops, circles, spaces, and the seed design on some of the garments. As with the Labrum Brand, the designs are so unique, so each model would have their own bespoke look for the show meaning Johanna and team were able to create on the spot something beautiful and unique.
The INDOLA Curl Cream was used on the shorter hair looks to hydrate, elevating the hair for a more luxurious finish. The Strong Setting Mousse was used to prep and seal all the braided looks which gave the hair some support as they were shaped into the hair sculptures. The Texture Rough Up was used on the edges of the hair to define and add a slight gloss and then the Glamorous Oil gave the looks that polished finish. By rubbing the oil into the hands and then onto the hair, it tamed any flyaway’s and gave that soft and luxurious finish.
8ON8 SS24
The hair inspiration for the 8ON8 show was a wet look, the models were to look like they had been running through the forest in the rain.
To create the 8ON8 look, the front and hair line sides we left out. Then using a generous amount of the INDOLA Strong Mousse and Strong Lacquer, work the hair back off the face and behind the ear, securing with crease free clips and barber paper behind ears. Using the Gel Spray and Texture Glue around the face, paste into the hair creating wild wavy textured pieces of hair that are glued flat to face as if wind and rain had stuck it there. For any textured or curly hair, scrunch through the ends plenty of the Strong Mousse to shape and add texture for a wild style.
“The energy in the air for this season’s LFW was electrifying, full of positivity, ideas, dynamic shows, and trends. I had the absolute pleasure working with an incredible team of talented hairstylists and being able to work with confidence using Indola’s wide range of hair styling products that are guaranteed to deliver the hold, look, texture or finish needed.” - Johanna Cree Brown
