With clients returning from holiday, sea, sand, and chlorine will have played havoc with their hair. Memories of their beautiful blonde and gorgeous haircut fade to be replaced with dryness, split ends, and dehydrated locks in need of a little TLC.
Matrix Editorial Colour and Trend Ambassador, Zoe Irwin says caring for hair is the responsibility for both hairdresser and client: “To ensure hair looks good and stays looking fabulous is a two-way partnership, even if most clients have forgotten all about it during the summer months. As the hair expert, you need to think about the longevity of the hair when colouring it, not just how it looks when the client leaves the salon.”
Here are Zoe’s tips for getting hair back into tip-top condition for the autumn season…
Always get your client to prep their hair before their colour appointment!
Invite them into the salon at least a week before their colour appointment to buy a treatment. A glistening blonde is only as good as the canvas you are working on, so if you want longevity and tone, make sure they regularly apply a deep conditioning mask.
Tease them into the new season!
There’s plenty of time to introduce new trends for AW23, so when they come back from holiday, tease a new trend rather than offer a full-on trend.
Think about skin tone!
Clients will want to hold onto their summer tan for as long as they can, so consider the change in their skin tone. Introduce a few face frames to make the skin look less red, or to make her eyes pop. Our job is to ensure the client has the most beautiful blonde, even if it’s not on trend. Looking fantastic will ensure clients think they are on trend, even if they’re not.
Check out the Hands-on Masterclass with Zoë Irwin, who is ready to share her Autumn/Winter Matrix Colour Trend Report featuring celebrity balayage techniques on the 18th September. For more information visit lorealaccess.com.
To learn more, follow @Matrix on Instagram and visit www.matrixhaircare.co.uk.