Below we get hints and tips on keeping hair moisturised and hydrated using ALTERNA Caviar Anti-Aging Replenishing Moisture products from Joana Neves, Editorial Director at ALTERNA...
Just like our skin needs moisturiser to be hydrated, our hair needs moisture too – moisture is the foundation of healthy hair and helps to ensure it is protected, manageable, and shiny. Without hydration the hair can start to look lacklustre and become dry, frizzy, and lifeless and as hairdressers, it’s integral that we are aware of the correct products to give the hair the moisture it needs and share this knowledge with our clients.
If the hair lacks moisture and is dehydrated, it can result in the hair becoming brittle and weak and therefore more vulnerable to damage, and clients should be made aware of how they can avoid this when visiting the salon and prescribe the correct products to use at home.
Visiting the salon every few months for hair treatments is a great way for clients to give their hair a more intense burst of hydration to strengthen and protect their hair from environmental damage or damage caused by heated appliances.
My top three hair products for adding moisture are the Caviar Anti-Aging Replenishing Moisture Shampoo, Caviar Anti-Aging Replenishing Moisture Conditioner, and Caviar Anti-Aging Replenishing Moisture CC Cream. Using all three of these products will give the hair a surge of moisture and will ensure it looks and feels as healthy as possible, whilst also keeping it vibrant in colour and free from frizz.
The CC Cream is an incredible multi-use product and can not only be used on damp hair prior to heated styling, but also on dry hair too, helping to give the hair a smooth, silky, and sleek finish.
In the summertime our hair can be more prone to becoming dry, dull, and damaged, due to the sun absorbing moisture from our hair. As we would apply SPF to our skin to protect against damaging UV rays and then follow up with after sun to replenish lost moisture in the skin, clients should have a similar approach with their hair. On dry hair before going out into the sun, or after being in the sea or swimming pool, clients can apply the Caviar Anti-Aging Replenishing Moisture CC Cream into their hair. The leave-in treatment will not only give their hair added strength and keep it looking beautiful, flawless, and healthy, but it will also provide UV colour protection.
This product can also be layered with other products such as Caviar Replenishing Moisture Leave in Smoothing Gelee. I love to recommend that clients step away from heated styling tools and instead, experiment with hairstyles using products that will give their hair added hydration throughout the summer season.
Mixing the CC Cream with a serum such as the Caviar Moisture Intensive Ceramide Shots and applying into the hair to create the on trend ‘wet look’ or before styling into a sleek topknot bun or slicked back look, is a great way for clients to achieve an on trend look for the summer season whilst caring for their hair at the same time.
The Caviar Moisture Intensive Ceramide Shots are the perfect portable product. These small capsules of intense moisture can be conveniently added to clients’ washbags for weekends away, holidays, or on the go when their hair needs that extra surge of moisture.