Viva Skin Clinics is set to launch Viva X PDRN, a professional-grade regenerative skincare serum inspired by the viral “salmon sperm facial” trend.
Developed by the UK-based medical aesthetics group and made in Korea, the innovative formula combines 10,000ppm salmon-derived polynucleotides with hyaluronic acid and niacinamide to help repair, renew and visibly rejuvenate the skin.
The technology behind the viral “salmon sperm facial” - championed by names from Kim Kardashian to Jennifer Aniston - has propelled regenerative aesthetics from clinic rooms to TikTok feeds. In Viva X, that once treatment-only innovation is refined for daily use and delivered via a precision ampoule and syringe system, supporting elasticity, strengthening the skin barrier and enhancing tone and texture for skin that appears firmer, fresher and visibly renewed.
“For a long time, aesthetic medicine focused on correcting what we could see; lines, volume loss, pigmentation,” says Dr Rupert Critchley, Founder of Viva Skin Clinics. “What we’re increasingly understanding is that visible ageing reflects declining skin function. Polynucleotides support fibroblast activity and collagen renewal, which helps strengthen the skin over time rather than simply disguising surface concerns. True regeneration isn’t about chasing youth; it’s about restoring resilience. When biology is supported, radiance follows.”
Viva X PDRN is poised to be one of this season’s most talked-about skincare launches.
Viva X PDRN (£39.99) is available via vivaskinclinics.com and across Viva Skin Clinics’ London and Kent locations.