Dedicated to science, sound and self-expression, Decibel™ introduces the world’s first hair volumising professional hair service.
Founded by multi-disciplined, award-winning hairdresser Jonelle Sampson, and operated by her husband, industry veteran Michael Sampson, the brand brings new technology to a category which has lacked focus and innovation.
Decibel™ are set to launch their exclusive 140dB™ Complex across 4 products: an in-salon treatment, an at home treatment, a shampoo and a conditioner.
How does it work?
A world’s first, the 140dB™ Complex utilises a specific combination of materials proven to move through the inner fibres of the hair, the macro and micro fibrils and into the cement which separates them, adding volume and visibly thickening the hair while keeping it soft and lightweight.
Unlike other volumizing products which typically only wrap a cosmetic polymer around the shaft causing unwanted build up and dullness, Decibel’s™ innovation focuses on the internal structure of each individual strand with ingredients shown to immediately increase hair thickness and volume by up to 74%, last 20+ washes, are colour safe, improve dry time, detangle and protect.
The whole range is colour safe and Vegan.
“As a hairdresser, the most common request I get is for more. More volume, more hair, a more youthful look regardless of hair type or age. I would get asked if there was an in- salon service that could do such a thing. It didn’t exist so I created it. I wanted to focus on the hair people have, not what they don’t. I saw the opportunity where there are category owners and players in every salon service available but one … volume. Some call it whitespace; I just listened. Creating this world’s first with an innovative format addressing a global concern for so many became obvious.”
Jonelle added, “Developing the technology with our chemist, I took inspiration from hair color delivery systems proven to penetrate hair. We constructed our 140dB™ Complex to have a technologically advanced result we call Hair Hypertrophy. We coupled the innovation with a brand so dedicated to volume and the Decibel™ name, that we have collaborations with multiple musical outlets including global production studios for custom sounds and tracks, vinyl manufacturing for merchandising, and musicians to further our devotion to volume, to big hair, big sound and energetic expression”
Discover more at decibelhair.com and @Decibelhair_uk.