As an industry professional, you may be wondering what all this AI fuss is about and how you can utilise it for your business.
In this quick guide, we look at several ways that AI can be used to help you leverage your business.
What is AI?
You have been using Artificial intelligence (AI) in your day-to-day activities for a long time now – from Amazon’s Alexa to facial recognition, these are everyday examples of AI. AI is a computer science that uses algorithms and data to perform tasks such as creating copy, images, videos, as well as aid in learning, reasoning, problem-solving, perception and decision-making. It processes vast amounts of data, identifies patterns, and make predictions based on that data.
How can it help you?
Our industry relies heavily on human interaction and in-person services. But if you wish to use AI it can be done so to elevate other parts of your business such as improving customer service and streamline operations. In our person-centred industry, we view AI as more of a support to help handle routine tasks so you can concentrate on delivering the best possible service for your clients.
Ways to use AI in your business
Chatbots
AI-powered chatbots can answer common customer queries, such as pricing, hours of operation and service availability. There are applications such as Tawk that allow you to place chatbots on to your website to help answer any client queries. If you have a Facebook page set up for your salon business or service, you can save time by using their AI to add frequently asked questions, such as your opening hours and location.
Styling Tools
Some salons are using AI-powered tools such as Appy Pie’s AI Hairstyle Changer and LightX’s AI virtual hairstyle try-on tool to provide photorealistic previews, helping clients visualise how styles will look on their face shape and skin tone. These tools can give customers a visual preview of their desired look before committing to a change.
Inventory Management
Artificial Intelligence can help manage your salon inventory by tracking product usage and suggesting reorders when stock on products runs low. This ensures the salon is well-stocked with popular products and minimises the risk of overstocking and wastage.
Marketing
AI tools such as ChatGPT can be used to help write social media captions, marketing copy or suggest ideas for promotional campaigns. What's more, you can use AI to create marketing calendars of events that may influence hair and beauty trends, such as fashion week and new product launches.